Their white, blue and red patch is unmistakable. The winter is increasingly frigid, and you may have found yourself going for a Canada goose jacket. Even for $800 a pop, these jackets are selling like hot cake. They have received numerous celebrity endorsements, and you may be wondering why they are more popular than other winter jackets on the market.
If you have one or know someone who does, they will honestly tell you that these are simply the warmest jackets on the market. But how did they become so popular?
These Canada goose parkas have been made in Canada since its inception in 1957. They have made their way to New York because of the Hollywood hype created around them.
If you are a fan of movies, you have no doubt noticed that they are mainly shown in movies that are shot in colder environments. They have unofficially been used off-camera by crews from all movies from The Danish girl to Game of Thrones. It has also –has its time on-screen in the movie the day after tomorrow shot in 2004 and of course the national treasure.
Outside the camera celebrities like Claire Danes and David Beckham have been spotted by the paparazzi wearing these coats.
More often than not, people want to look and feel like their favorite celebrities. As such, once a jacket is worn by several famous people, it instantly becomes something people want to have.
The company insists that it did not sponsor any of these endorsements. However, if you happen to attend a festival sponsored by the company, you just might get yourself the coat for free.
When it got into the European market, it was not about the product being superbly awesome or warm; it was more about it being made in Canada. Canada is known to have some high-quality productions that make their products have a better quality material and last longer than products produced in other areas.
The fact that Canada also experiences some of the coldest winter seasons in the world also gives people the idea that the jackets are really warm and can help you get through the tough weather just fine. Its sales have continued to increase from $5 million in 2001 to $200 million in 2014.
These endorsements and the increased number of sales forced the company to open a larger factory in Winnipeg, Canada to increase production.
The fact that everyone on social media is craving for these jackets intensifies the need for them. People want to know what makes the jacket so popular and if they are as warm as advertised. As such, they become even more popular, and everyone is looking to buy one.