Businesses these days need to market their products or services on the social media as it is the most widely used platform the world over. The scenario becomes trickier for startups and small businesses as they have to balance their operational and marketing cost. The most important aspect for an entrepreneur is that he must decide and outline a clear objective before going all out while promoting his product on the social media platforms aggressively.
A lack of a digital strategy makes all the efforts go into vain as a clear intent is needed. If you want to increase followers on your Facebook age or want to build a community, the strategy and tactic to do so are different. A social media channel is the most front-facing part of a company. As a business owner, you can post content and can reach to your audience quickly. There have been many examples recently where an SME or startup really nailed it when it comes to developing a cult following on the Internet
The margin of error on the social media is very small as you can run into trouble very quickly if you commit some fatal mistakes. Following is a list of 5 aspects to keep in mind in order to connect to your current and prospective customers.
1. Exceptional Graphics
There is no place for low-resolution pics or GIFS on a company’s social media page. You need to present yourself as a serious business offering a product that offers value for the money. That’s why you need to showcase it aptly. Your Instagram account, for example, need to have a distinct identity and with poorly lit or low-resolution photos, your task will be more and more difficult. That’s why having great graphics is like winning half the battle.
2. Refrain from a Generic Message
The message you give through your content of any type, video, Infographic, blog, article, is what makes you unique on the social media channels. To make your message click with the audience, you need to devise a strategy to come up with trending and engaging content. If you are finding it hard to produce such content, you can always take the assistance from a digital marketing company. There is no dearth of such companies which can offer you excellent support for giving out a message so that your target market would take serious notice of what you are trying to sell.
3. Lacking a Clear Social Strategy
A simple rule. Don’t try to be everything to everyone. And use Snapchat even though your core demographic is females age 60 and over. Try to devise a plan which is according to the demographics you have in mind and not what your competitor is marketing. Instead of trying to be on every social platform, pick the ones that your target demographic uses. Use your resources wisely and effectively for a strong hammer impact rather than a mediocre one.
4. Don’t Post Too Often
You need to have a proper schedule of posting your content and promotions. Do not post for the sake of posting. Think of making the most of a single post rather than flooding your audience with multiple posts daily which they won’t be able to go through. Once you have laid out your goals, you need to reverse engineer a social media and digital marketing strategy. Sometimes less is more. So keep your posts to a minimum with content that can hold the attention of virtually everyone.
5. Play to your Strengths
If you are making enough effort to make sure you are on top of your game, there is no way you can succeed in today’s cutthroat market place. Social media is the place to show off your strengths. If you are great on video but not at writing, then use Facebook live and YouTube aptly for maximum results in quick time. If you are good at graphics but don’t know how to write well, take the help of a copywriter so that you can get the attention of a visitor on the first look.
The margin of error is very small, and you need to make sure you apply excellent strategies for making the above-mentioned factors work in your favor. Please use the comments section below to give your valuable feedback regarding this blog.
Photo by mkhmarketing 
Good information… It was useful for me.