The American street culture has time and again proven a formidable force in today’s fashion. You cannot go some distance without finding youth wearing Supreme and Jordans.
The United States is the birthplace of streetwear that has so quickly spread to the other corners of the world. Regardless, the US has not been immune to cultural imports, and the latest trend in Stone Island jeans shows as much.
Stone Island is slowly gaining traction in the United States. The label is Italian, but it is already a part of British street fashion. In fact, the streetwear and the British culture romance has gone on for several decades. It now seems that the US is following suit.
So, who are the people wearing the brand of clothing?
Stone Island jeans are infiltrating the rap scene thanks to rapper Drake. The argument between American rappers as to who discovered the label first is the best indication of the value they have given it with the latest being between Travis Scott and A$AP Nast.
Stone Island jeans feature an iconic arm patch which the likes of Drake find attractive. You have to admit that the butch expression and the masculinity it represents is incredibly appealing.
It is not one that you see the fans of the particular game like football donning Stone Island jeans. The brand belongs to a category of clothing called casual culture. It is visually appealing and inexpensive meaning that fans easily identify each other if they wear it.
You will definitely see the compass patch in the terraces among the fans and players. Football fans love the macho feeling that the product provides. The compass symbol shows masculinity and hardness as a man which many soccer fans find alluring.
Stone Island jeans feature high-tech design elements such as Kevlar and steel-infused textiles. This provides a feeling of inimitability that streetwise youth find attractive. The allure of the products is comparable to the male psyche that finds cars and gadgets irresistible.
Fashion is one thing that keeps coming back. Just when you thought that the Stone Island jeans were an 80’s thing, you see popular rappers wearing them. The current version of the clothing is unique and exclusive that the cool neighborhood youth are finding them alluring.
However, they are picking it from the hip-hop culture. There is something about the brand such rappers as Drake find appealing. And this same thing will keep it in the market for a long time. Clearly, Stone Island brand is here to stay.